01583nas a2200205   4500000000100000008004100001260000900042653002800051653001300079653001400092653001000106653000800116653002200124100002100146700002000167245004200187300001000229490000700239520113100246       2024                            d  c202410astrategic communication10aStratCom10anarrative10amedia10awar10aRusso-Ukraine war1 aIryna Lysychkina1 aOlha Lysychkina00aCommunicating (In)Security in Ukraine  a11-220 v233 a<p>This article aims to characterize the strategic communication system that was shaped before the war in Ukraine and has been evolving since February 24, 2022. It highlights Ukraine’s institutional efforts to develop its capabilities in information warfare and its journey in crafting a wartime strategic narrative. This system encompasses strategic communication with different target audiences, determining the appropriate credible war communicators, communication channels, and strategic narratives to govern the information landscape. The analysis of internal strategic narratives reveals a notable shift from promoting exaggerated myths and comforting messages to highlighting the bravery of both military personnel and civilians. Concurrently, the external narratives directed at the West have evolved from pleading for weapons and aid to conveying proactive messages that emphasize collective engagement for future success. These developments in Ukraine’s information strategy influence domestic and international perceptions, shedding light on the intricate dynamics of narrative construction in times of war.</p>