01579nas a2200205   4500000000100000000000100001008004100002260000900043653001000052653001400062653002200076653001300098653002800111653000800139100002100147700002000168245004200188490000700230520113600237       2024                            d  c202410amedia10anarrative10aRusso-Ukraine war10aStratCom10astrategic communication10awar1 aIryna Lysychkina1 aOlha Lysychkina00aCommunicating (In)Security in Ukraine0 v233 a<p>This article aims to characterize the strategic communication system that was shaped before the war in Ukraine and has been evolving since February 24, 2022. It highlights Ukraine’s institutional efforts to develop its capabilities in information warfare and its journey in crafting a wartime strategic narrative. This system encompasses strategic communication with different target audiences, determining the appropriate credible war communicators, communication channels, and strategic narratives to govern the information landscape. The analysis of internal strategic narratives reveals a notable shift from promoting exaggerated myths and comforting messages to highlighting the bravery of both military personnel and civilians. Concurrently, the external narratives directed at the West have evolved from pleading for weapons and aid to conveying proactive messages that emphasize collective engagement for future success. These developments in Ukraine&#039;s information strategy influence domestic and international perceptions, shedding light on the intricate dynamics of narrative construction in times of war.</p>